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50% lift in search CTR
Jun 27, 2025

50% lift in search CTR

How to stop fighting and start leveraging AI overviews

Paige Peterson
Paige Peterson
+35% time on page
Jun 20, 2025

+35% time on page

The content audit that goes beyond traffic and rankings

Paige Peterson
Paige Peterson
7.5x more wins with multithreading
Jun 06, 2025

7.5x more wins with multithreading

It starts in marketing, and ends with sales

Paige Peterson
Paige Peterson
52% say ‘No’ to AI content
May 30, 2025

52% say ‘No’ to AI content

How to beat the fatigue (without dropping your tech)

Paige Peterson
Paige Peterson
 63% are getting AI traffic
May 23, 2025

63% are getting AI traffic

GEO is closing deals before sales even logs in.

Paige Peterson
Paige Peterson
Forget Paid Ads. Activate Your People.
May 16, 2025

Forget Paid Ads. Activate Your People.

13× more conversions and massive reach

Paige Peterson
Paige Peterson
 80% promo, 20% creation?
May 09, 2025

80% promo, 20% creation?

Time to give distribution the attention it deserves

Paige Peterson
Paige Peterson
Thought leadership’s PR crisis
May 02, 2025

Thought leadership’s PR crisis

73% say quality thought leadership MATTERS

Paige Peterson
Paige Peterson
First-Party Data = 2–3x ROI
Apr 25, 2025

First-Party Data = 2–3x ROI

Control. Ownership. Activation.

Paige Peterson
Paige Peterson
Why funnels are failing
Apr 18, 2025

Why funnels are failing

77% of B2B buyers say their journey is “very complex”

Paige Peterson
Paige Peterson
your funnel has a flat tire
Apr 11, 2025

your funnel has a flat tire

90% use social... then what?

Paige Peterson
Paige Peterson
75% of B2B campaigns rated 1-star
Apr 04, 2025

75% of B2B campaigns rated 1-star

Bold campaigns = brand recall, clicks, and real revenue.

Paige Peterson
Paige Peterson
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Insights from today's best marketing & media research, every Friday.

B2B Growth Newsletter

Insights from today's best marketing & media research, every Friday.

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