+35% time on page

Hey, Paige here!

Before we get into today’s best marketing research… 

In today’s release: 

• 56% of marketers say storytelling is a top priority—yet most audits skip emotional impact entirely.

• The type of content that drives 2x higher performance and boosts demo requests by up to 15%.

• What you can do to make your content 22x more memorable

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DEEP DIVE

When was the last time you did a content audit? 

For most marketers, we do this pretty regularly. Once a quarter, then a big annual audit. But truth is, most audits only scratch the surface. 

In 2025, if you’re not auditing for emotional resonance, narrative coherence, and authentic brand voice, you’re playing catch-up. Because: 

• Emotional content performs twice as well (31% vs. 16%),

• Emotionally engaged customers are a whopping 52% more valuable to brands.

Typical audits track metrics like traffic, keywords, backlinks, and conversions.

But these metrics don’t tell you if content connects.

And marketers today seem to know it… 56% of marketers consider more engaging storytelling a top priority. BUT few audits include emotional checks. 

Is it really important today? 

We’re living in a content-heavy world. Putting in the extra lift to build emotional resonance and connection with your audience won’t just help you rank better and build more trust… It creates a system where your content goes further for longer, ultimately lifting that quantity vs quality discussion back to the forefront. 

It really matters today. The data tells us why:

• Story-driven content is 22x more memorable than plain facts

• Emotional video content is twice as likely to be shared

• B2B pricing power increases by 40% when emotional selling is baked into campaigns

• Plus, as we all know, AI is flooding the space—emotional differentiation is now non-negotiable

An easy place to start… the ENGAGE Framework

Ready for an easy place to get started? Add this to your quarterly content audit… or better yet, keep it in mind as you’re building content to begin with. 

Scoring

• 1–2: Low impact, high-risk content

• 3: Functional but lacks magic

• 4–5: Content that connects and converts
  

Example in the wild

Take a high-traffic blog that ranked for SEO but underperformed on engagement:

After layering in emotional examples, adding narrative flow and tightening brand tone, it saw:

• +35% time on page

• +20% social shares

• +15% uplift in demo requests

(This mirrors outcomes from emotionally optimized content campaigns

The takeaway: In a world overwhelmed by AI content, feelings win. If your content can move someone—not just inform—they’ll remember you. Start auditing for connection and curiosity, not clicks.