Your 70/30 content solution for maximum ROI

Hey, Paige here!

Before we get into today’s best marketing research… 

In today’s release: 

• The perfect content mix for maximizing traffic

• Where 53% of high-converting traffic comes from 

• How to leverage organic for 2x revenue than paid

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DEEP DIVE

What’s silently killing your content ROI? The failure to prioritize evergreen assets.

Here’s the truth: brands investing in evergreen content—optimized for evolving search behaviors like voice and AI—are dominating the long game.

📈 Why evergreen content wins the ROI race

50% Higher ROI: A strategic mix of 70% evergreen assets and 30% timely pieces delivers compounding traffic, higher lead generation, and sustained engagement over time.

53% Organic Traffic: Evergreen content anchors your organic strategy, delivering consistent traffic without a constant paid push.

2x Revenue: B2B brands earn double the revenue from organic channels compared to paid campaigns.

🛠 What really makes content evergreen today?

It’s not just "timeless topics" blog posts. True evergreen assets align with ongoing needs and are primed for scalability:

• AI-enhanced updates keep content current. Think dynamically updated stats or interactive data visualizations.

• Voice search optimization ensures content ranks in conversational queries (e.g., “How do I nurture B2B leads?”).

• Modular formats allow pieces to adapt across channels, from blogs to whitepapers to social snippets.

🚀 Advanced steps to evergreen excellence

1️⃣ Audit Your Content
Identify underperforming assets with potential. Use analytics tools to uncover pages with declining traffic or high bounce rates.

2️⃣ Diversify Formats
Evergreen isn’t just articles—build video tutorials and overviews (these help you land in Google’s AI overview), infographics, and evergreen webinars that age gracefully.

3️⃣ Integrate with AI Insights
Leverage tools like MarketMuse or Clearscope to ensure evergreen pieces remain competitive.

Takeaway: In 2025, it won’t be about publishing more content. It will be more about building fewer, smarter assets that dominate their niches—and then scaling their impact.