This type of lead is 7X more likely to close

Hey, Paige here!

Before we get into today’s best marketing research… 

In today’s release: 

• The 10x audience within your reach

• Gaining access to higher quality leads with 7x the close rate

• The 4-step process for building the best advocacy program

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DEEP DIVE

Here’s a riddle for ya: 

What has the power to amplify brand visibility, generate sales leads, and attract top-tier talent?

Employee advocacy. It’s a brand move that pays off—big time. 

• 10x larger networks: Employees’ social networks dwarf your company’s follower base.

• 8x engagement: Employee posts generate far more engagement (& 2xCTR) 

• 7x higher lead conversions:  Leads from advocacy close at unparalleled rates.

• 45% higher likelihood to exceed sales quotas: Sales reps in advocacy programs close more, faster

• It’s a win-win — 86% of participants say advocacy programs boost their careers 

• Only 3% of employees post online… driving 30% of engagement

Yet, 83% of companies haven’t launched a formalized program and 72% of employees haven’t received any form of social media training. 

Of course — we’d all love to have our employees raving about the work we do online. 

But how can your marketing team work to enable and empower employees to engage online in a meaningful way that drives pipeline and accelerates careers? 

P.s. Companies with employee advocacy programs are also 58% more likely to attract top talent (and 20% more likely to retain it). 

An effective employee advocacy program requires strategy, communication, and ongoing refinement. 

Without one, you’re missing out on a massive opportunity to drive business growth and create brand champions within your workforce.

Start small, track progress, and iterate for impact. Ready to transform employees into advocates? Don’t wait — your competitors won’t.

The takeaway: Empowering employees as advocates isn’t just a marketing strategy — it’s a growth accelerator that drives visibility, sales, and talent acquisition while building a more engaged workforce.