Lara Acosta’s secret to a crystal clear content path

Hey, Paige here! Back with another creator deep dive.

First, she took over LinkedIn, growing from 0 to 100k+ followers in less than a year. Then two months ago, she jumped into YouTube. When I first came across Lara months ago, I was drawn to her content immediately. 

She’s clear, concise, confident. 

I didn’t realize how embedded this was in the strategy that built her six-figure business.

When you scroll through Lara’s LinkedIn page there’s one thing you will never find — a post without a purpose. 

Everything she shares with the world has to live up to her tagline: “my free content is better than anyone’s paid.” 

While she’s a personal branding expert, you won’t see the messy tropes you normally find in budding personal brands. No contextless selfies, no personal stories unrelated to a lesson, no oversharing — only top-tier valuable information tied to experience or data. 

The best part? It doesn’t even feel like Lara is selling anything to you. 

On her profile, she provides two CTAs: Check out my YouTube Channel and Book a call with me.

Lara’s content path is crystal clear. 

Most B2B pages aren’t gaining an audience. With feeds full of ads and demos, it’s no wonder. 

The pages lack something that Lara Acosta prioritized building first… a value prop with a clear path.

We wanted further insight into Lara’s thoughts when it came to her content path, and she delivered.

“YouTube — newsletter — funneled into community — sold on higher ticket coaching service,” Lara shared with us on LinkedIn.

Trying to grow a business page? Borrow Lara’s system: 

1. Built trust with organic LI content

2. Funnel people to YouTube to build brand recognition

3. Foster a personal connection with a newsletter

4. Create audience involvement with a private group

5. Then introduce your big-ticket item 

When you can prove your expertise by giving away valuable content consistently, everything else falls into place if you have the right content path. Without building trust, you’ll never get your audience to move beyond awareness. And without a clearly defined next step, they’ll never move forward. 

I can hear you asking, ‘But what if you have someone who doesn’t want to follow the traditional funnel? Shouldn’t you build multiple paths?’ There’s a shortcut — don’t overcomplicate things.

You need to talk to your market — not at them. 

Open up a ‘book a call’ CTA. Don’t cringe just yet. Odds are, even with thousands of followers, this tool won’t be used all that often. Lara’s grown over 100k followers and still manages to keep up. 

Why would you add an option for a call when you know it’ll likely be underutilized?

It builds trust.
Creates a clear content path. 
Make your team feel more accessible.
Opens communication with your team without requiring opting into a formal sales call. 

When you position your ‘book a call’ as another major value-add, your audience has the option to fast-track their journey through your funnel. 

Lara’s content path is very clear. Everything else she shares is chock-full of value and serves a clear purpose for her audience (no ads, no gimmicks, no demos).

The takeaway: When you’re using organic content to grow an audience, make every ‘next step’ crystal clear.

That’s it, ya’ll. Happy creating!

Paige Peterson
Newsletter Aficionado, Sweet Fish