Biggest Content Marketing ICK of them all 😷

Want major reach and content marketing success? Better pump out tens of keyword-stuffed blogs, open an account on every single platform and endlessly share those blogs. Spray and pray, SEO will surely love you.

While this worked (almost too well) 10 years ago, it’s one of the worst strategies content marketers can use today.

Thanks to these tactics, billions of useless listicles populate search pages. And guess what — it’s not getting much better.

But instead of a team of copywriters and marketers at the helm of the chaotic mess, AI’s taken the wheel. If we’re not careful and don’t pivot immediately, we’re all at risk. The age of AI is here and it’s not slowing down.

So how can you stay ahead (& keep your job)? Simple answer — stop spamming the system.

Create value-driven content: Quantity has lost the race against quality and untargeted general information is easily generated by AI (and practically free).

Every single thing you create should give genuine value to your audience — drop the keyword stuffing.

Lean into authenticity: Every successful post has a strong human element. The best part — it can’t be replicated by AI. Use stories, leverage humor and focus on genuine connection.

Drop cheap marketing tactics: One of the biggest mistakes we can learn from the B2C world is giveaways. Platforms mark them as spammy and deprioritize their reach to the absolute bottom of the barrel. Algorithms across platforms have learned to recognize CTAs like “tag a friend below,” “link in comments,” and “Like and follow.”

When content is good, people naturally want to comment, organically boosting your post to new eyes.

Continuously adapt: The rules of ranking and successful content creation are always changing. Stay up to date with algorithms and trends, and don’t be afraid to pivot from what used to work.

Content marketers have made a mess. It’s time we clean it up.

Your turn: What’s your biggest content marketing ick?