4x your content engagement

Hey, Paige here!

Before we get into today’s best marketing research… 

In today’s release: 

• How data storytelling boosts engagement by 147%

• Actionable steps you can use today to master this critical skill

• Real-world examples of brands winning with data storytelling

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DEEP DIVE

As 2024 wraps up, marketers are drowning in data. But here’s the real question: Are you transforming it into powerful stories that resonate?

Why data storytelling is so dang important: 

• 94% of of execs say data storytelling boosts internal communication (i.e., boosting your connection with company leaders)

• Storytelling can drive engagement rates up by 147%

• 92% of consumers want ads to feel like a story

• Data visuals alone can increase engagement by 400%

But storytelling takes more than just visuals. Here’s a proven formula to turn your data into stories that stick.

Ready to take your heap of data and transform it into powerful narrative? Start here ⤵️

Start with a compelling question

Great stories start with a question. Identify what your audience needs to know and build your content around that answer—it can boost engagement by 18%.

Humanize the data

Numbers resonate when they reflect real experiences. Whether it’s a customer success story, an interview, or a user-generated quote, anchoring your data to real voices brings it to life.

Think of ways to embed data into customer testimonials or case studies, showing how the data reflects their personal experiences.

Choose visuals that show story

Visuals can make or break a data-driven story. Instead of overwhelming readers with charts and graphs, choose visuals that highlight key insights and follow a narrative flow. 

Content that incorporates these visuals receive 94% more views than those with data alone.

Sprinkle in emotional appeal

Data with emotional appeal boosts sales by 23%. Use elements like conflict or surprise to make your story far more memorable.

The takeaway: Data is only the starting point. The story you build around it will ultimately drive the engagement, impact, and actions you want to see.