850M users are waiting for your brand

Hey, Paige here!

Before we get into today’s best marketing research… 

In today’s release: 

• The keyword you might be missing that is added to 32B Google searches

• How to tap into some of the most trusted platforms

• Top tips for real human marketers on public forums

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DEEP DIVE

What’s your platform of choice?

In B2B land, the answer is usually LinkedIn-leaning, but we see plenty of brands thriving on YouTube, Instagram, X, TikTok, Facebook. 

But what about the “shadowy” corners of digital marketing? Enter Discord, Reddit, and forum-based platforms.

Your LinkedIn feed isn’t the only way—or even always the best way—to reach fresh eyes. Platforms like Reddit and Discord offer a direct line to highly engaged, niche audiences.

Here’s why you should take the leap:

• Massive user base: Reddit has over 70 million daily users and 850 million monthly users

• Trust factor: 79% of people would be interested in seeing brands share information about their products on Reddit.

• Search impact: In 2023, 32B Google searches included “reddit” in the query — people want real information and recommendations from real people. 

Unlike LinkedIn or Instagram, forums aren’t free-for-alls. They’re heavily moderated, and spammy self-promotion won’t fly. Success here is about delivering real value.

Your game plan—

Here’s how to thrive on forums like Reddit and Discord:

• Tailor your content: Speak like a human, not a bot. Forget the polished LinkedIn tone; forum users value authenticity and specificity.

• Be part of the community: You’re not a speaker on a stage—you’re one of the crowd. Answer questions, share helpful tips, and engage organically in conversations (even if you didn’t start them). 

• Adapt as you go: Track your engagement metrics and adjust. Redditors are vocal—listen, but take feedback with a grain of salt.

What About Discord?
Discord lets you build your own private communities (servers) where you can engage directly with customers.

• It grew from 45 million users in 2017 to 200 million monthly users in 2023. 

• New features like Server Subscriptions let brands monetize premium content.

The takeaway: If LinkedIn is the conference, Reddit and Discord are the after-parties where the real conversations happen. Want in? Show up, provide value, and get ready to play the long game.