3 Things B2B Marketers Can Learn From This SEO Master

A Creator who ACTUALLY makes fun B2B Content (that converts 🤯)

January 19, 2024

Brendan Hufford: Growth Sprints

Hi, Hi đź‘‹, 

Alli Tunell here, and I’m SO pumped to be taking the wheel of the B2B Growth Newsletter this week 🫡. 

Today, I wanted to highlight Brendan Hufford, the Founder of Growth Sprints. I’ve personally been following Brendan since 2020. And I’ve even been lucky enough to witness his incredible Growth Sprints process in action.

He is SO fun to work with, has incredible hands-on marketing experience, and is a visionary in the B2B Content space 🌟. 

So what exactly can B2B marketers learn from this SaaS marketing extraordinaire? 

Here’s my take…

Leverage human stories in your content 

Brendan doesn’t just share stories about his business Growth Sprints… he uses carousels to highlight personal stories like job rejection emails, lessons learned, and incredibly valuable frameworks. 

He doesn’t just share stats and strategies—he weaves in his personal experiences and opinions and really illustrates exactly why these things matter 🤔.

Don’t be afraid to leverage visuals beyond stats/how-tos and really let your personality and value shine ✨

BOFU ≠ boring

While SEO plays a major role in Brendan’s strategy, he clearly expresses traditional SEO alone is NOT the way to go 🧑‍⚖️. In fact, he built his business on it. 

White papers, static case study posts—those things still have value. But Brendan redefined the traditional case study, and using his storytelling approach, shares invaluable insights in carousel form. The best part? They’re actually fun to read. Take that, SaaS!

The big takeaway? Your case studies don’t really matter if no one reads them. 

Have a little fun. Tell the story. And make it engaging 🎢.

Don’t throw out your SEO tools just yet. Borrowing from Brendan’s strategy, integrate your traditional strategy with new, engaging content choices. (And don’t worry—these have amazing repurposing opportunities, too)

Give your assets away. For Engagement.

Hear me out—you don’t have to go publishing the deep, dark details of your marketing strategy. But Brendan has found the balance between good business and extremely valuable asset sharing. 

Need more engagement? Borrow from Brendan’s “drop a comment and I’ll DM you the framework.”

This post alone racked up 345 reactions and 1,700+ comments 🤯 

Brendan knew the templated asset would benefit a LARGE group of people—so he used it to share LinkedIn content that created demand.

Take time to build something incredibly valuable… then give it away for FREE. Demand goes up, engagement increases and you’ll reap the reward in audience trust, keeping your followers coming back for more. 

And that’s the tea 🍵. 

Have a favorite creator? We wanna feature them. Reply to this email to shine some light on today’s best creators. 

Talk soon, 

Alli Tunell, 
Director of Strategy, Sweet Fish
Host, B2B Growth
Connect with me on LinkedIn