157% traffic boost (+ more followers)

Hey, Paige here!

Before we get into today’s best marketing research… 

In today’s release: 

• How to boost organic traffic by up to 157%

• Saying goodbye to one-time traffic

• The perfect tool for completing your content looping (and converting visitors into followers)

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Creating great content is one thing. Building a valuable audience? Sweet Fish does both. Let’s talk strategy — because you deserve video content that works for you.

DEEP DIVE

Getting people to your website is only half the battle. 

Most website journeys look like this: 

Search ➡️ Visit ➡️ Leave

Unless you’re lucky and close out the brief digital handshake with a booked call.

And that’s where the traditional paid retargeting comes in. They visit, you send them ads to reengage. 

What if there was a powerful, organic, underutilized alternative (you could support with paid) that also increases visit time and decreases bounce rate? 

Drumroll plz 🥁 Video retargeting via content looping. 

Video content is the best way to convert a one-time website visitor into an engaged follow, ultimately welcoming them into your nurture sequence. 

Why video retargeting works in B2B and beyond

• Video boosts organic search traffic by up to 157%

• Short-form videos drive 2.5x engagement

• Videos on landing pages increase conversions by 86%

• Video boosts average conversion rate to 4.8% from 2.9%

But this approach needs to be integrated — it’s neither website or socials… it’s both. 

Let’s talk execution. 

How to loop SEO and socials with video

1. Shift to ‘video-first’ (not video-only) content
If you’re already producing blog content, flip the script.

Instead of writing first, create short-form videos based on key topics and embed them into your blog posts. 

Your content will work across both search and social — doubling its impact.

P.s. Including a topic breakdown/high-level takeaways video at the top of your blog is an SEO power move. 

2. Add video to existing high-traffic articles

If certain blog posts are already ranking well in search, they’re prime real estate for video content.

• Add long-form videos as an alternative way to consume the content.

• Embed short-form videos covering subtopics to boost engagement.

• Host videos on platforms like YouTube Shorts, LinkedIn, TikTok, or Instagram to maximize exposure.

3. Drive visitors to your socials

Trust-building is key. Your social presence can do that.

And your social buttons in your website footer isn’t usually enough to complete the content loop.

Instead of pushing sales in every video and blog post, encourage deeper engagement:
✅ Direct viewers to related videos or playlists.
✅ Invite them to comment or DM you with questions.
✅ Tease valuable content on another platform to drive cross-channel traffic.

Make it compelling, not generic. 

 ❌ “follow us on socials”  

✅ “Check out our LinkedIn — we break down ___ tactics every day.” 

Share necessary info, but provide that content loop to engage cross-channel.

With the right CTAs, your content doesn’t just get consumed—it moves people closer to conversion.

The takeaway: Text drives traffic, video drives trust & engagement. It’s time to loop your SEO and social strategy together.