Let’s talk attribution — even if most attribution conversations are about as welcome as the aliens in that one Indiana Jones movie we don’t talk about.
Not too long ago, Kyle Lacy shared his version of this particular hot take. To understand what makes this take such a spicy marketing meatball, let’s take a time-traveling adventure through marketing’s recent past.
ChatGPT and other generative AI is here. It’s spooky, unsettling, and has left marketers and middle-school English teachers everywhere quivering in fear.
Unless you work at a funeral home, finding new channels for outreach is usually a good idea. And you should absolutely be trying this — it’ll most likely lead to some great results.
“What was the ROI of that LinkedIn post I asked you to write for me last week?” - your CEO that doesn’t understand marketing
